Worldwide, Maserati is synonymous with style and renowned for their high class and culture. It is a brand that not only prides itself in the craft of luxurious vehicles, but also in the lifestyle they have created. They participate in film festivals, prestigious racing events, fashion shows and countless other exclusive events that emulate the Maserati culture. Maserati Pop-Up stores are intended to be concentrated capsules of the Maserati brand and lifestyle to a new market and clientele.
Maserati experience centers are intended to provide clientele with insight into the Maserati lifestyle. Within the Pop-Up store, vehicle presentation and lighting are key ingredients to be able to convey the Maserati ambience. The vehicle is showcased as the exquisite center piece of the space through careful positioning and lighting focus. Blending these elements together with the event kits that display the rich heritage and exclusive merchandise of the Maserati brand creates a memorable and enduring experience for store visitors.