Ride Motorcycles was looking to identify their brand for messaging directed towards potential group of investors. What made Ryde unique was the retro motorbike design for the 1600 CC. Our focus was to highlight the aesthetic character of the motorcycle, in the ways it combines the classic feeling of the open road, freedom, and independence.
In order to make the brand stand out from the crowd, a classically styled badge was created. There was a focus on the bezel of the fuel tank for the creating a more unique design of the motorcycle that hearkened back to the 60s and 70s.