Manhattan Auto

Brand Development

With a diverse portfolio of automotive brands, Manhattan Automobile Company needed a strong, unified presence to reflect their status as a leader among Automotive Retailers in the Big Apple. Created for them was a strong, effective and concise collateral package.

Manhattan Auto needed a reserved, dynamically confident look which works for every tier of automotive badge from every day driver to ultra luxury. This not only reflects the brand portfolio of Manhattan Auto Co but the city of Manhattan itself, an aspect we used as leverage for the brand execution.