Chrysler Auto Shows

Auto Show

Each brand exists within the space as an individual, but also an integral part of a larger family of brands. It was vital that the brands were unified rather than combined, standing together as individuals. To accomplish this feat, we created vignettes of brand specific materials and finishes for the space and the fixtures. We also utilized cutting edge lighting technology to provide brand appropriate lighting treatments to further distinguish the brands from one another.

In a project span of just five days, Eview 360 presented a fully developed concept that included 10 photo-realistic renderings, and an animated fly-through of the proposed space. Our design utilized the design language of the gateway arch to create the stage and backdrop for each individual brand, and the form of the oscillating bridge to create the vertical span that connects the entire exhibit.